A better way to learn

Udemy wanted a campaign that promoted their human-centric education platform while still leaning into their role as a world leader in AI education. It was a difficult needle to thread, but I think we did a great job. Working with my friends at Authors and the great team at Udemy, we made a campaign that delights viewers and is true to Udemy’s product. This started as a more localized UK and BZ campaign, but was so beloved, it was promoted to their US market, even inspiring in-person and online activations.