A new age of
ultrasound
ROLES
Creative Director
Writing
VFX
I had the privilege of creative directing this project with Authors. From the first spark of an idea to final delivery we worked with healthcare pioneer Exo to develop a launch-campaign for their flagship product: Exo Iris—a handheld ultrasound. They wanted something emotional and sincere—and they wanted to be able to pull clips and imagery from it for a whole suite of ads and social media posts.
Here’s a few people from our team that brought this piece to life.
ECD at Authors: Ross Thomas
Strategy: Stephanie Charlebois
PM: Raquelle Koontz Bostow
Director: Jamie Niebuhr
Editor: Dana Laman
Storyboards: Jon-Paul Passalacqua
Audio: Ambrose Yu
Color: Roast n Post